Best Tools for ABM Freelancers

For Account-Based Marketing (ABM) freelancers in the UK, the right tools can help manage complex workflows, improve efficiency, and ensure compliance with GDPR regulations. Whether you're juggling multiple clients or scaling your operations, choosing the right platforms is critical. Here are the top tools to consider:

• ABM Answered: A free educational resource with over 1,000 videos and pay-as-you-go ABM tools. Ideal for freelancers seeking insights and community collaboration.
• Pipedrive: A CRM that simplifies client management with visual pipelines and automation. Pricing starts at £11/month.
• Trello: A flexible task management tool offering Kanban boards and integrations. Free and paid plans up to £16/month.
• Asana: Perfect for managing multi-client campaigns, with advanced views and integrations. Free to £20/month.
• 6sense: AI-powered platform for intent data and account scoring, designed for enterprise-level campaigns. Annual costs range from £25,000–£80,000.
• ZoomInfo: A B2B intelligence platform for prospecting and data enrichment, priced at £1,200–£4,800/year.
• DealSignal: Provides precise contact data with GDPR compliance, starting at £315/month.
• Twilio: Multi-channel communication API for SMS, email, and calls, with pricing starting at £95/month.
• Drift: A conversational marketing tool with chatbots and real-time engagement. Costs range from £320 to £2,400/month.
• Outreach: A sales engagement platform with AI-driven workflows, priced between £800–£1,600/month.

Quick Comparison

Tool	Pricing	Key Features	Best For
ABM Answered	Free and pay-as-you-go	Educational videos, niche tools	Learning and collaboration
Pipedrive	£11/month	CRM, automation, visual pipelines	Small-scale client management
Trello	Free–£16/month	Task management, Kanban boards	Workflow organisation
Asana	Free–£20/month	Advanced project management	Multi-client campaigns
6sense	£25,000–£80,000/year	Intent data, AI account scoring	Enterprise-level ABM
ZoomInfo	£1,200–£4,800/year	B2B data, prospecting	Data enrichment
DealSignal	£315/month	Contact data, GDPR compliance	High-volume prospecting
Twilio	£95/month	Multi-channel communication APIs	Omnichannel outreach
Drift	£320–£2,400/month	Conversational marketing, chatbots	Real-time engagement
Outreach	£800–£1,600/month	Sales engagement, AI workflows	Outbound engagement

Each tool offers unique benefits depending on your needs, budget, and client base. Start small with affordable options like Trello or Pipedrive, and scale up with advanced platforms like 6sense or Outreach as your business grows.

13 Best Tools For Freelancers in 2025 (Full Demo)

1. ABM Answered

ABM Answered is an educational platform designed specifically for ABM freelancers who need quick, effective solutions. With a library of over 1,000 short-form videos and a range of specialised tools, it caters to the unique challenges faced by account-based marketing practitioners.

Freelancers can save valuable time by tapping into expert insights and practical advice whenever they need it.

Features for ABM Freelancers

ABM Answered comes packed with features tailored to freelance marketers. Its specialised ABM tools - such as personalised video games, battlecards, and Reddit-based research instruments - help freelancers craft creative, data-driven campaigns without requiring advanced technical resources.

The platform also fosters a collaborative community where freelancers can share insights and network with peers. For those looking to expand their services, the ABM Incubator offers an exciting opportunity to co-create and launch new ABM tools. This allows experienced freelancers to leverage their market expertise while gaining access to additional development resources.

All these features are designed to work seamlessly alongside your current ABM tool stack.

Integration Capabilities with ABM Tools

Smooth integration is key to boosting marketing success. Research shows that aligned sales and marketing teams can achieve revenue growth of up to 208%. ABM Answered enhances your existing tools instead of replacing them, making it simple for freelancers to incorporate its insights into their workflows. The platform also improves communication, especially for freelancers collaborating with client teams using various CRM and marketing automation platforms.

Pricing

ABM Answered offers flexible pricing options tailored to freelancers:

• ABM Library: Free access to the complete video library (invite-only)
• Niche ABM Tools: Pay-as-you-go pricing for specific tools
• ABM Incubator: Collaboration-based access, requiring idea submission

This pricing model ensures freelancers can access essential educational content at no initial cost while choosing to invest in tools that directly benefit their client projects. The invite-only access to the free library also helps maintain a curated community of dedicated ABM professionals.

2. Pipedrive

Pipedrive is a visually-driven CRM designed to simplify client management and streamline sales processes. Its user-friendly interface is especially helpful for freelancers managing multiple client accounts, offering clear visibility across projects.

One of Pipedrive's standout features is its ability to centralise customer data and automate routine tasks, freeing up time for freelancers to focus on their account-based marketing (ABM) strategies. Plus, with over 500 integrations, it connects smoothly with essential ABM tools.

Features for ABM Freelancers

Pipedrive is packed with features that cater specifically to independent ABM practitioners. Its contact management system consolidates all client data into one place, making it easy to organise accounts, track interactions, and store key details like purchase histories and client preferences.

The platform also includes an AI Sales Assistant, which analyses data to offer real-time suggestions on which clients to prioritise. This feature helps freelancers make informed decisions and eliminates the need for manual analysis.

With workflow automation, repetitive tasks such as follow-ups, reminders, and data entry are handled seamlessly. Meanwhile, visual sales pipelines provide a clear view of deals and projects, from initial outreach to completion. Customisable dashboards offer insights into metrics, helping freelancers track the success of their ABM campaigns.

Gray Matters, a company that has used Pipedrive for 18 months, highlights the platform's benefits:

"We've been using Pipedrive for 18 months now and are really seeing the benefits. We like it because it's very visual, very customisable, affordable and it does what we need it to do."

These tools ensure freelancers can manage their ABM efforts efficiently while staying organised.

Integration Capabilities with ABM Tools

Pipedrive's extensive integration options make it a valuable asset for freelancers who rely on multiple tools in their workflow. For example, it connects with intent data applications, helping users track prospects and respond quickly to buying signals.

Collaboration tools like Slack integrate seamlessly with Pipedrive, which is especially useful for freelancers working alongside client teams. Additionally, the platform supports integration with lead generation tools, video calling apps, project management software, and marketing platforms to create a smooth and cohesive workflow.

Nirmal Web Studio's experience showcases the potential of these integrations. By linking Pipedrive with complementary tools, they achieved a 50% increase in sales within a year and boosted daily outreach emails from 20 to 250. Managing Director Nirmal Gyanwali shared:

"Pipedrive is the best tool I've ever found! From email tracking to workflow automations and game-changing integrations, Pipedrive has plenty of features that help us go beyond our sales targets."

These examples highlight how Pipedrive's integrations can enhance productivity and drive results.

Compliance with UK Regulations

For UK-based freelancers, Pipedrive ensures compliance with data protection standards, including GDPR. The platform has implemented technical and organisational safeguards to protect personal data, with a dedicated Data Protection Officer overseeing compliance efforts.

Pipedrive provides a Data Processing Addendum (DPA), which outlines clear instructions for data handling and defines responsibilities. Freelancers can easily delete, modify, or transfer data in response to client requests, ensuring they meet their legal obligations.

Security features include user permission settings and visibility groups to control access to sensitive data. Additional safeguards, like data encryption and export options, enhance security. The security centre offers a dashboard for managing access logs and setting custom alerts.

As Pipedrive emphasises:

"Pipedrive is firmly convinced that meeting GDPR requirements is much more than just checking off boxes in a list. For us, GDPR represents a lifestyle of respect for individuals' privacy and responsibility in handling personal data."

These measures provide peace of mind for freelancers working with sensitive client information.

Pricing

Pipedrive's pricing is flexible, offering tiers that cater to a range of budgets and needs. Freelancers can start with basic features and upgrade as their client base grows, ensuring they only pay for what they need.

This approach allows freelancers to access professional CRM tools without overstretching their budget, making it a practical choice for those just starting their ABM journey or looking to scale their operations.

3. Trello

Trello’s visual boards, lists, and cards offer ABM freelancers a straightforward way to manage progress across various client projects. The platform is highly adaptable, allowing users to shape it into a CRM, content calendar, project planner, or even a timesheet. With views like Kanban, Calendar, Timeline, and Table, Trello provides the tools needed for smooth task management and effective collaboration in ABM workflows.

Features for ABM Freelancers

Trello's card-based system is a cornerstone for freelancers juggling multiple client projects. Each card can store task details, attachments, deadlines, reminders, checklists, labels, and comments. To make things even easier, automation and templates speed up project setup, saving valuable time.

Joey Rosenberg, Global Leadership Director at Women Who Code, highlights its practicality:

"[Trello is] great for simplifying complex processes. As a manager, I can chunk [processes] down into bite-sized pieces for my team and then delegate that out, but still keep a bird's-eye view."

Interestingly, 74% of users report that Trello has improved how they collaborate with colleagues.

Integration Capabilities with ABM Tools

Trello doesn’t just stop at task management - it also integrates seamlessly with over 200 tools via its Power-Ups feature, making it an ideal choice for ABM freelancers. These integrations include popular CRM and analytics platforms like Salesforce, Pipedrive, and Slack, helping streamline operations further. For instance, the SendBoard’s Email for Trello Power-Up allows sales teams to connect emails directly to boards, enabling them to manage outreach and engage with leads from a single, centralised space.

Here’s a quick look at some key integrations:

Integration	Functionality
Salesforce	Adds opportunities, leads, contacts, and cases directly to Trello cards
Pipedrive	Syncs deal information with Trello
Slack	Shares cards and activity, with the option to pin a Slack channel to a board
Intercom	Provides additional context for issues and customer requests

By combining Trello with these integrations, freelancers can transform it into a powerful sales and CRM solution tailored to their needs.

Compliance with UK Regulations

As part of Atlassian, Trello prioritises GDPR compliance, ensuring secure data handling for freelancers working within the UK and Europe. It adheres to Standard Contractual Clauses for data transfers from the EEA and UK to the US, maintaining stringent data protection standards. Trello also offers a Data Processing Addendum (DPA) upon request to help freelancers meet their GDPR requirements. As Trello puts it:

"Trello is committed to compliance with the General Data Protection Regulation (GDPR). Our customers can trust that we have made GDPR a priority and have devoted significant resources toward our efforts to comply with GDPR."

Other security measures include strict subprocessor standards, confidentiality agreements for staff, and a robust breach notification process - all outlined on Trust @ Trello.

Pricing

Trello’s pricing structure is designed to accommodate businesses of all sizes:

• Free: £0 – Perfect for individuals or small teams, with up to 10 boards included.
• Standard: £3.75 per user/month – Offers unlimited boards and advanced checklists.
• Premium: £7.50 per user/month – Unlocks multiple views like Calendar, Timeline, and Dashboard.
• Enterprise: £13.13 per user/month – Adds organisation-wide controls and additional features.

With 75% of organisations reporting value within the first 30 days, Trello quickly proves its worth by improving efficiency and keeping projects organised.

4. Asana

Asana is a powerful project management tool that helps ABM freelancers stay on top of complex campaigns while keeping clients informed every step of the way.

Features for ABM Freelancers

With its multiple viewing options - list, board, and calendar - Asana lets freelancers break down campaigns into manageable tasks and subtasks. This makes it easier to organise workflows and tailor updates for clients based on their preferences. Whether it's tracking content creation timelines or monitoring prospect engagement, the platform offers the flexibility needed to handle it all.

Freelancers can create detailed task hierarchies, assign deadlines, and monitor progress with ease. Rosanna Webb captures its practicality:

"With a simple, visual interface, I can break down projects into tasks and subtasks and assign deadlines."

Asana also simplifies collaboration by clearly defining roles and expectations from the outset. Freelancers can share projects directly with clients, assign specific tasks, and set clear deadlines, reducing confusion about deliverables and timelines. Its built-in collaboration tools ensure that all discussions stay tied to relevant tasks, creating a clear record of decisions and feedback.

These capabilities make it easy to integrate Asana with your existing ABM tools for a seamless workflow.

Integration Capabilities with ABM Tools

Asana connects with hundreds of apps, making it a central hub for campaign planning and execution. For freelancers juggling multiple tools, this integration capability is a game-changer. CRM integrations with platforms like Salesforce and HubSpot allow users to sync account data and campaign updates directly into their workflows. Meanwhile, communication tools like Slack and Microsoft Teams ensure that key conversations become actionable tasks.

The platform also works with analytics tools like Google Analytics, Tableau, ZoomInfo, and LinkedIn Sales Navigator, providing the data insights needed for strategic planning. Casey James from Jones Knowles Ritchie highlights its impact:

"Asana is dynamic. It significantly improved the way people viewed, managed, and tracked work - and collaborated."

Catherine Galutera of GoodRx adds:

"There are three main benefits of using Asana for our team. We became more efficient, we are able to contain our communications in a shared space, and we are able to cross-functionally collaborate better than ever before."

Compliance with UK Regulations

For ABM freelancers in the UK, Asana complies with strict GDPR and UK data protection standards. It holds certifications like ISO 27018:2019 and ISO 27701:2019, reflecting its strong commitment to safeguarding data. With European data centres, the platform ensures compliance by keeping data encrypted both in transit and at rest.

Asana’s Data Processing Addendum (DPA) incorporates the latest data privacy frameworks between the US, EU, UK, and Switzerland, offering additional reassurance. This focus on privacy is further emphasised:

"From the development of new features to the way we implement technical and organisational privacy measures, Asana's commitment to data protection and privacy enables teams to work smarter with peace of mind."

5. 6sense

6sense leverages AI to identify high-priority accounts that are ready to buy, taking the guesswork out of targeting and improving campaign efficiency.

Features for ABM Freelancers

With AI-powered insights, 6sense analyses intent signals, company data, and contact information to pinpoint potential buyers, moving beyond traditional, scattershot approaches. Chris Kein from KBX Logistics sums it up perfectly:

"Would you rather spray and pray, wasting resources, or target somebody who's raising their hand? That's the 6sense difference."

The platform's AI Email Agents automate and customise outreach, allowing freelancers to scale their efforts without compromising on quality. Michael Brown from Reltio highlights the impact:

"We are doing more with less. AI Email Agents have saved us 1,098 hours (equivalent to seven months) of BDR time."

The Sales Copilot feature integrates AI insights, prioritised account lists, and automated research directly into existing workflows. This means freelancers can spend more time on strategy and less on tedious tasks. Additionally, Intelligent Workflows automate omnichannel campaigns - spanning ads, email, web, and sales - based on AI-driven signals.

One standout feature is the Signalverse, which processes a staggering one trillion signals daily. This data powers predictive analytics, scoring accounts and segmenting audiences dynamically based on behaviour patterns. These capabilities make it easier to integrate seamlessly with your current ABM tools.

Integration Capabilities with ABM Tools

6sense’s integration capabilities are a game-changer for ABM professionals. Its December 2022 partnership with Integrate showcases how API integrations can enhance orchestrated outreach and drive pipeline growth. Tipalti, a customer of both platforms, used this integration to streamline ABM programmes and improve booking performance.

Elliot Smith from 6sense explains the value of these integrations:

"Automatic delivery of dynamic AI insights to inform B2B marketing campaigns, even as buying behaviours change, represents cutting-edge revenue technology that we are delighted to offer our customers alongside Integrate."

The platform also works seamlessly with major advertising platforms and tools like Salesloft, making orchestrated outreach even more effective. As 6sense puts it:

"Seamless integrations. 6sense integrates with your CRM and marketing and sales automation tools for smooth ABM execution from start to finish. Your data is all in one place, everyone is on the same page, and the data can easily be activated across platforms."

Compliance with UK Regulations

6sense adheres to UK GDPR standards, supported by a recent service readiness audit. This compliance extends to other frameworks like CCPA/CPRA and the UK-US and Swiss-US Data Privacy Framework (DPF). For freelancers working with international clients, this multi-jurisdictional compliance is a reassuring feature.

Kara Larson, Head of Privacy & Compliance at 6sense, emphasises this commitment:

"6sense is committed to upholding the highest privacy and compliance standards. Every day, we invest heroic effort and resources to earn - and honour - our customers' trust."

To maintain privacy, the platform uses anonymised intent data collected via IP addresses, focusing on account-level activity rather than individual tracking. Third-party intent data is sourced only from vendors with direct publisher relationships and strict opt-in policies, ensuring compliance with regulations.

Julia Lake, Vice President of Security at 6sense, underscores the company's dedication:

"At 6sense, security is everyone's responsibility. Our culture of security and commitment to customer trust ensures the entire company is delivering on our security and privacy obligations."

The platform also conducts annual reviews of its security and privacy policies to stay aligned with evolving laws and best practices.

With these robust compliance measures, 6sense offers freelancers a secure and reliable tool for ABM success.

6. ZoomInfo

ZoomInfo is a robust B2B intelligence platform tailored for ABM freelancers. It integrates smoothly into ABM workflows, offering powerful data insights that can elevate your approach. Let’s explore how its features and integrations can support freelancers in achieving their goals.

Features for ABM Freelancers

The backbone of ZoomInfo lies in its extensive data infrastructure and AI-driven insights. Every day, the platform processes over 100 million contact record events and scans 38 million online sources. This results in access to an impressive database of 174 million email addresses, 94 million mobile phone numbers, and 70 million direct phone numbers worldwide.

Henry Schuck, ZoomInfo’s Founder and CEO, highlights its competitive edge:

"Our comprehensive B2B database is the key differentiator that sets ZoomInfo Marketing apart from other ABM solutions. ZoomInfo's unique data science algorithms allow marketers to connect with the right prospects at precisely the right time."

One standout feature for freelancers is its intent data capabilities, which have earned the platform the No. 1 ranking for B2B intent data on G2. This allows freelancers to pinpoint potential buyers using real-time behavioural signals. Advanced search and filtering tools further refine outreach by identifying high-value accounts, ensuring precision in targeting. Additionally, its automated workflows streamline lead enrichment, scoring, and follow-ups, freeing up time for more strategic tasks.

Hila Nir, Chief Product Officer at ZoomInfo, underscores the importance of data in their approach:

"For the last two decades, our focus has been data. We have a very large data team that, day in and day out, aggregates, cleans, and creates sets of data. That's why we're the only vendor in the world that has the ability to create a very successful B2B marketing platform."

Integration Capabilities with ABM Tools

ZoomInfo integrates effortlessly with a wide range of ABM tools, making it a versatile addition to your workflow. It connects with major CRM systems like Salesforce, HubSpot, and Zoho CRM to automate lead enrichment tasks. For marketing automation, it works seamlessly with platforms such as Marketo, Mailchimp, and Pardot to drive targeted campaigns. Meanwhile, its compatibility with sales engagement tools like Outreach and SalesLoft helps automate prospecting workflows, enhancing efficiency.

An example of this in action is RFDM Solutions, which successfully integrated ZoomInfo with HubSpot and Zoho CRM. The platform also links with Google Analytics, enabling freelancers to assess campaign performance early in the sales cycle.

Compliance with UK Regulations

ZoomInfo goes beyond features and integrations by prioritising data protection, particularly for UK users. The platform employs a team of data privacy experts to ensure compliance with GDPR and other regulations. It processes only business contact information for EU-based individuals and continuously reviews its data practices.

Henry Schuck, CEO of ZoomInfo, speaks to their commitment to compliance:

"No one in our industry has a team of data privacy professionals and corporate counsels who are focused on this issue, not just for us, but for our customers."

The platform incorporates multiple do-not-call lists and supports European do-not-call registries. It also features a self-service Privacy Centre where individuals can manage their data directly. For UK freelancers, ZoomInfo provides added assurance with SOC II, ISO 27701, and ISO 27001 certifications. Additionally, it delivers Article 14-compliant data collection notices across its database.

However, a 2023 CB Insights survey noted that EU data coverage might require supplementation. This suggests that freelancers targeting the UK market may benefit from combining ZoomInfo with other data sources for broader coverage.

7. DealSignal

DealSignal is a powerful B2B intelligence platform designed to support ABM freelancers with precise contact and account data. With access to over 600 million global companies and contacts, it provides extensive data coverage to help craft highly effective ABM campaigns.

Features for ABM Freelancers

DealSignal boasts a data accuracy rate of over 97%, offering a dependable foundation for ABM efforts. The platform automates tedious tasks like data refreshing, enrichment, and reverification, freeing up time for more strategic activities. Its precision targeting tools enable users to create focused lists for multi-channel campaigns, refine lead scoring, and speed up sales follow-ups.

The platform's impact is evident in real-world applications. For instance, FloQast achieved five times the audience coverage and enhanced data quality through DealSignal’s lead enrichment features. Pramata reached 99% audience coverage and saw a fourfold boost in lead-to-sale conversion rates. Meanwhile, Elementum expanded audience coverage by an average of 24 times, eliminating manual research and saving 10 hours per week [69, 72].

"DealSignal is a game changer in contact discovery for ABM. It's a game changer and should be part of any ABM initiative."– Charlie Tarzian, Chief Innovation Officer, Aberdeen

These capabilities make DealSignal an essential tool for ABM freelancers, ensuring smooth integration with existing technologies.

Integration Capabilities with ABM Tools

DealSignal integrates effortlessly with existing tech stacks, offering compatibility through straightforward integrations and CSV uploads. Users can sync enriched accounts and updated ABM contacts directly with their CRM, sales, marketing, or ABM platforms.

"Now that we have DealSignal enriching our SFDC deployment with fresh accurate data, we can confidently take a highly-personalised approach to ABM - and it's having a positive impact at every level. Our email open rates have doubled, click rates have quadrupled, and we're seeing a 4× lift in sales conversions."– Jeremy Middleton, Sr. Director of Rev Operations & Digital Marketing

This seamless connectivity ensures DealSignal integrates smoothly into existing workflows while adhering to strict regulatory standards.

Compliance with UK Regulations

DealSignal is designed to comply with GDPR, featuring a dedicated risk assessment module that enriches CRM data with contact locations and flags leads based in the EU. For freelancers working with UK and European clients, this ensures campaigns meet data protection requirements. The platform can also exclude EU-based leads from campaigns, dynamically updating and verifying records in line with GDPR.

Pricing

DealSignal's pricing starts at £315 per month (around $399), making it a premium option for ABM practitioners [70, 71]. While the cost may appear steep for freelancers, the platform’s ability to significantly enhance audience coverage and conversion rates can make it a worthwhile investment for those managing high-value ABM campaigns.

8. Twilio

Twilio is a cloud-based communications platform that helps ABM freelancers connect with their target accounts through various channels like email, SMS, voice calls, and chat apps. With its suite of communication APIs, Twilio enables personalised and scalable outreach, making it a great tool for freelancers managing complex ABM campaigns across multiple touchpoints.

Features for ABM Freelancers

Twilio's standout feature is its ability to handle multi-channel communication through a single platform. This includes tools for audience segmentation and personalised messaging, which are key for ABM efforts.

"Our comprehensive suite of communication APIs lets you engage with target accounts via their preferred channels, whether through email, SMS, voice, or even chat apps."

The platform’s Twilio Engage feature offers real-time behavioural insights, customer journey mapping, and campaign design tools. These tools help freelancers understand how prospects are interacting with their campaigns, enabling more precise follow-ups and better campaign outcomes.

Since acquiring Segment, Twilio has amplified its marketing automation capabilities. This integration allows freelancers to deliver real-time, data-driven ABM campaigns tailored to individual prospects.

Twilio also stands out for its reliability, boasting a 99% email deliverability rate and a 99.99% uptime SLA. With over 148 billion emails sent each month, it’s clear Twilio can handle enterprise-level ABM campaigns with ease. Plus, it fits seamlessly into existing ABM tech stacks.

Integration Capabilities with ABM Tools

Twilio integrates smoothly with major CRM and marketing platforms such as Salesforce, HubSpot, Pipedrive, Oracle, Marketo, and Zoho. This integration gives freelancers a unified view of account engagement, making it easier to track the entire customer journey from first contact to conversion.

For instance, Twilio's collaboration with LeadsINFRA improved targeting and messaging, resulting in better ROI.

"Working with LeadsINFRA (Avira Group) has significantly improved our lead quality. The insights and data provided allowed us to pinpoint accounts actively considering our solutions, which boosted our conversion rates. Their expertise in ABM refined our targeting efforts and helped us craft personalised messaging that delivered a higher ROI on our marketing investments." – Head of Marketing, Twilio

Compliance with UK Regulations

Twilio not only offers robust features but also ensures compliance with UK data protection laws, including GDPR. The platform applies GDPR standards to all data processed, not just EU personal data, and has a dedicated data protection team to maintain compliance.

"GDPR is an opportunity to build a stronger data protection foundation for the benefit of all. Twilio is committed to ensuring that our platform is GDPR-compliant."

Twilio's Binding Corporate Rules (BCRs) facilitate the compliant transfer of personal data across borders, a critical feature for UK freelancers working with international clients. The platform also provides a Data Protection Addendum to govern the use and processing of customer data.

For freelancers, Twilio offers practical GDPR tools, such as self-service options to delete, restrict, or access customer data as required. External audits further confirm the platform’s security measures.

Pricing

Twilio uses a pay-as-you-use model, with pricing tailored to the communication channel. For UK freelancers, SMS costs start at £0.037 per outbound message, while Voice API calls begin at £0.011 per minute for outbound and £0.007 per minute for inbound calls.

The Twilio SendGrid Email API includes a free tier offering 100 emails per day, perfect for freelancers just starting out. Paid plans start at £15.96 per month, making it an affordable choice for scaling email campaigns. UK customers can pay in GBP or USD, simplifying the billing process for British freelancers.

9. Drift

Drift takes a conversational approach to lead management, making it a standout tool in the ABM toolkit. Designed to engage website visitors in real time, this platform is particularly useful for freelancers looking to connect with high-value prospects at the exact moment they show interest. Its enables personalised interactions throughout the buyer's journey, making it a go-to for nurturing leads efficiently.

Features for ABM Freelancers

Drift equips freelancers with powerful tools to identify and engage website visitors immediately, using targeted messages to spark conversations. The platform's AI-driven scales these interactions, ensuring prospects are engaged without requiring constant manual input.

One of Drift’s standout features is its chatbot, which automates marketing pipelines and keeps customer engagement flowing smoothly. As Sarah Hartley, a System Administrator, explains:

"Through Drift, I am able to contact with leads at the precise moment of their highest interest and engagement with the website, and to respond to their pressing queries immediately."

Drift also includes automated playbooks that adapt conversation flows to suit different buyer personas. This flexibility is particularly effective for converting visitors who haven't completed forms or responded to other calls-to-action, capturing leads that might otherwise slip through the cracks.

A user from the Computer & Network Security industry highlighted how Drift enhances accessibility for sales engineers, helping move prospects through the sales funnel more effectively. These features integrate seamlessly into existing ABM strategies, making Drift a solid addition to any freelancer’s toolkit.

Integration Capabilities with ABM Tools

Drift is designed to work smoothly with other ABM tools, making it highly adaptable for freelancers. For example, its integration with Clearbit provides real-time data on prospects, enabling more tailored conversations based on company details and visitor behaviour. The platform’s supports Conversational Marketing, Sales, and Service, all powered by AI, ensuring it fits neatly into your existing ABM tech stack.

This integration strength is reflected in user reviews, with Drift earning 4.5 out of 5 stars on G2 (from 559 reviews) and 4.6 out of 5 stars on Capterra.

Compliance with UK Regulations

For UK-based users, Drift ensures full compliance with GDPR requirements. The platform includes robust features on all plans, helping freelancers navigate data privacy rules effectively. Drift uses a visitor’s IP address to identify their location and display the correct consent forms for UK and EU visitors. Once consent is given via chat or email, the platform updates the contact record with a "has_consent" attribute set to "true", simplifying data tracking.

Drift also offers tools for managing client data, including options to retrieve or delete user data and notifications for data deletion requests. Freelancers can customise consent forms and even use Drift’s Contact API to collect consent outside the platform.

Pricing

Drift offers flexible pricing options to suit a range of needs. While specific UK pricing details aren't readily available, the platform provides a free tier with basic chat functionality - ideal for freelancers just starting out. Paid plans scale with features and conversation volume, with enterprise options available for larger campaigns. This tiered approach ensures Drift can grow alongside your ABM efforts.

10. Outreach

Outreach transforms how ABM freelancers approach account-based selling. It provides a centralised workspace to manage go-to-market strategies, making it ideal for handling complex B2B relationships that involve multiple stakeholders and touchpoints.

Features for ABM Freelancers

Outreach simplifies account management by consolidating activity in one place, identifying the buying committee, and automating tasks with AI-driven workflows. This results in more targeted communications and can boost deal closure rates by 37% when engaging multiple contacts.

The platform’s Smart Account Plans and real-time insights ensure strategies remain relevant, allowing freelancers to adapt as client relationships evolve. Lejla Rašić, Product Marketing Manager at Outreach, highlights its value:

"With Outreach, you can keep account plans updated as they evolve with customer partnership and get real-time account insights to drive personalised engagement and informed decision-making."

These tools provide a solid foundation for seamlessly integrating Outreach into any existing ABM toolkit.

Integration Capabilities with ABM Tools

Outreach works seamlessly with ABM and data enrichment tools to automate and personalise outreach efforts. A great example is dscout, which achieved a 42% year-over-year pipeline growth by unifying its tech stack. In 2023, dscout incorporated tools like Outreach, Qualified, and Postal, while forming a Pipeline Council in April 2023 with members from Sales, RevOps, Marketing, and Finance. Using Outreach for A/B testing and response analysis, they refined their strategy, launching campaigns tailored to their ICP (Ideal Customer Profile). This approach drove substantial growth, with account-level personalised campaigns outperforming non-personalised ones by up to 30%.

Katie, Director of Demand Generation at dscout, emphasised the importance of aligning technology and messaging:

"We knew we had to have our messaging personalised, but more importantly that our tech was unified to boost rep productivity & efficiency."

Compliance with UK Regulations

Outreach’s enterprise-grade infrastructure appears to align with UK GDPR standards, a critical factor for UK-based freelancers. When working with EU clients or handling sensitive business data, freelancers must confirm Outreach’s compliance with GDPR requirements, particularly regarding data processing, storage, and consent. This ensures all legal obligations are met while maintaining trust with clients.

Tool Comparison Table

Selecting the right ABM tools requires a careful look at pricing, features, and compliance - especially for UK-based freelancers. The table below breaks down essential details to help you decide which tools fit your needs and budget.

Tool	Monthly Pricing (GBP)	Key Features	Integration Capabilities	UK/GDPR Compliance	Best For
ABM Answered	Free Access	1,000+ video solutions, niche ABM tools, community collaboration	CRM integration, Reddit research tools	GDPR compliant	Learning and community networking
Pipedrive	£11/month	Pipeline management, contact tracking, sales automation	300+ integrations including Mailchimp, Zapier	GDPR compliant, UK data centres	Small to medium ABM campaigns
Trello	Free - £16/month	Project management, task organisation, team collaboration	Power-ups for CRM, time tracking, reporting	GDPR compliant	Campaign planning and workflow management
Asana	Free - £20/month	Advanced project management, timeline view, custom fields	200+ integrations including Salesforce, HubSpot	GDPR compliant	Complex multi-account campaign coordination
6sense	£25,000-£80,000/year	Predictive intelligence, intent data, account scoring	Native CRM integration, marketing automation	GDPR compliant with enterprise controls	Enterprise-level predictive ABM
ZoomInfo	£1,200-£4,800/year	Contact database, company intelligence, email finder	Salesforce, HubSpot, Outreach integration	GDPR compliant with consent management	Prospecting and data enrichment
DealSignal	£315/month	Real-time contact data, email verification, prospecting	API integrations, CRM sync capabilities	GDPR compliant data processing	High-volume prospecting campaigns
Twilio	£95/month	Communication APIs, SMS, voice, video integration	Extensive API ecosystem, CRM integration	GDPR compliant with data residency options	Multi-channel communication automation
Drift	£320-£2,400/month	Conversational marketing, chatbots, meeting scheduling	Salesforce, Marketo, Pardot integration	GDPR compliant with consent tracking	Website personalisation and lead qualification
Outreach	£800-£1,600/month	Sales engagement, sequence automation, analytics	50+ integrations including major CRMs	Enterprise-grade GDPR compliance	Systematic outbound engagement

The table provides a snapshot of what each tool offers, but let’s dive into some key takeaways to guide your decision-making.

Matching Tools to Your Needs

Budget is often a major consideration for freelancers, and the pricing differences here are striking. While tools like Trello and Pipedrive are affordable and user-friendly, high-end options such as 6sense and Outreach cater to more complex, enterprise-level campaigns, with costs scaling significantly.

Integration capabilities are another critical factor. Tools with robust integrations, like Pipedrive and Asana, can consolidate workflows and reduce the need for multiple subscriptions, saving both time and money. For freelancers managing smaller operations, these platforms strike a balance between cost and functionality.

Privacy and compliance are non-negotiable for UK-based professionals. Every tool listed is GDPR compliant, but enterprise-grade solutions like 6sense and Outreach offer advanced privacy controls that may be worth the investment for larger or more data-sensitive projects.

Scaling with Your Business

Freelancers with smaller client bases can benefit from straightforward tools like Trello for planning or Pipedrive for managing sales pipelines. On the other hand, those handling larger portfolios or more intricate campaigns may find the predictive intelligence and account-scoring features of 6sense invaluable, even at its higher price point.

ABM programmes have been shown to deliver impressive results for B2B companies, including 38% higher sales win rates and 91% larger deal sizes, contributing to 24% faster revenue growth. By aligning your tool choices with your business scale and operational complexity, you can maximise efficiency and compliance while driving better outcomes.

Conclusion

Choosing the right tools is the cornerstone of achieving success with Account-Based Marketing (ABM). These decisions directly influence your ability to achieve results, maintain compliance with regulations like GDPR, and scale your efforts effectively.

Efficiency remains a key factor. ABM is known for delivering high returns on investment, and tools for project management and analytics are essential for staying organised, meeting deadlines, and making data-informed decisions.

For UK freelancers, compliance is non-negotiable. Tools that integrate seamlessly with your workflow can ensure your operations align with both business goals and GDPR requirements.

Community support is another vital aspect of ABM success. Matt Conway, ABX Lead at TXOne Networks, shared his experience:

"Within 1 week of interviewing, I had 2x marketers reach out to me on LinkedIn and Sam intro'd me to 2x others. It's been a great experience!"

His story illustrates how platforms that combine practical tools with networking opportunities can fast-track professional growth. This highlights the importance of choosing solutions that support your development throughout your ABM journey.

The way buyers behave also underscores the value of thoughtful tool selection. Research shows that 79% of buyers believe the content provided by the winning vendor plays a significant role in their decision-making process. This makes it clear that tools enabling the creation and delivery of engaging, impactful content are indispensable.

For those ready to take their ABM efforts further, platforms like ABM Answered provide a treasure trove of resources, including over 1,000 short-form video solutions, curated tools, and a collaborative community. By adopting an incubator-like approach, the platform not only delivers practical solutions but also invites users to contribute to the evolution of ABM technology.

FAQs

What should UK-based ABM freelancers consider when selecting the best tools?

When selecting ABM tools as a freelancer in the UK, look for features that support precise account targeting, customised personalisation, and multi-channel outreach. These tools should also offer robust analytics to track campaign performance and work smoothly with your CRM system for seamless data management.

Make sure to choose tools that adhere to UK data protection laws, such as GDPR, and cater to local marketing platforms. These factors will help ensure your ABM campaigns are not only effective but also compliant and well-suited to your target audience.

How do integration features improve the performance of ABM tools for freelancers?

Integration features are key to boosting how ABM tools perform for freelancers, enabling seamless data sharing across different platforms. This ensures a single, cohesive view of customer accounts, improves data precision, and eliminates the hassle of manual data transfers.

When platforms integrate well, freelancers can craft tailored marketing strategies, make quicker decisions, and manage resources more efficiently. The result? Streamlined workflows and more successful ABM campaigns.

Why is GDPR compliance essential for ABM freelancers, and how can the right tools help?

Why GDPR Compliance Matters for ABM Freelancers

For ABM freelancers working with European clients, GDPR compliance isn’t just a legal box to tick - it’s about handling personal data responsibly. By adhering to these regulations, you not only avoid hefty fines but also show clients that you prioritise their privacy and data security. This can go a long way in building trust and strengthening professional relationships.

The good news? The right tools can make compliance much easier. Look for tools that offer features like data protection, consent management, and compliance tracking. These can help you securely store and manage client data, keep records of your compliance efforts, and ensure your processes are aligned with GDPR requirements. Ultimately, staying compliant protects your reputation and fosters seamless collaboration with clients across Europe.

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