Break into your target market and turn conversations into pipeline with
Account-Based Podcasting
If executed correctly, podcasting provides a structured way to speak directly with decision-makers inside your target accounts (companies) and a great opportunity to turn those relationships into true sales pipeline over time.
Sam Hall, Founder
ABM Answered
Important note.
Even with the latest tools and outbound tech like Clay and Lemlist, I still hadn’t found any B2B marketing leverage that matched a 2018 spray-and-pray email campaign. That changed when I stumbled into podcasting and eventually built ABM Answered.
I started out of pure curiosity. I wanted to speak to smart people and learn what was actually working for them in the search for new leverage. Over time, it turned out that the podcast itself was the leverage. It helped me build a strong network and put me in a position to consistently provide value through shared insights and introductions. That goodwill naturally led to inbound opportunities and gave me a platform to test, build, and launch products into the market.
This was never intended to be a service. But knowing how frustrating it is when nothing seems to work, and after receiving a growing number of requests from companies asking how they could replicate this for themselves, I decided, with the team’s help, to offer it more formally.
We keep capacity limited. Based on the data, this has delivered better outcomes than anything I was running in 2018. The real leverage going forward isn’t the latest AI tools, it’s relationships, and this is built entirely around that.
Podcasting unlocks conversations
Podcasting gives you a legitimate reason to reach out without sequences, follow-ups, or spam. We regularly see 60%+ response rates from a single message.
For companies targeting a small, high-value market, this allows you to engage without damaging trust or brand reputation.
Successfully Engage
No need to wait for the latest Gartner or Forrester reports. By interviewing the exact customers you want to sell to, you get closer to how they think, buy, and make decisions. You hear their language, priorities, and constraints directly.
That insight helps you position your company as the most relevant solution to the problems they actually care about.
Deeper Insights
Use those insights to create timely content that differentiates you and builds a community. Very quickly, this helps make your brand the first one people think of when a problem you solve comes up.
Thought Leadership
No one wants to be pitched straight after a podcast and they shouldn’t be. We help you navigate the post-podcast follow-up carefully, so your services are positioned naturally and at the right moment.
When meetings happen, they feel like a continuation of the conversation, not a sales switch.